On the 22nd July, Mixer will no longer be in service and as from today Mixer partners and streamers will be slowly moving over to Facebook Gaming. All apps and streams for Mixer will redirect you to Facebook Gaming as well once this transition has been completed.
It seems thanks to Phil Spencer when speaking to The Verge that they were struggling to compete with rivals such as Twitch. He stated
We started pretty far behind, in terms of where Mixer’s monthly active viewers were compared to some of the big players out there
I think the Mixer community is really going to benefit from the broad audience that Facebook has through their properties, and the abilities to reach gamers in a very seamless way through the social platform Facebook has.
Phil also took to Twitter with the news and possibly xCloud could be part of the decision long term
Grateful to Mixer Partners and streamers and viewers. Look forward to working with @FacebookGaming to transition and scale the Mixer community and help it thrive and using Project xCloud for future scenarios for watching and playing. https://t.co/sumNe4hn0R
— Phil Spencer (@XboxP3) June 22, 2020
So where does that leave partners like Ninja who just signed up exclusively with the platform. Well the Mixer blog post explained this in a bit more depth.
Partners will be granted partner status with Facebook Gaming, and the platform will honor and match all existing Partner agreements as closely as possible. Mixer Partners will receive an update from Mixer today on how to kickoff the sign-up process.
But even Ninja isn’t sure what route he will take as he posted he has decisions to make.
I love my community and what we built together on Mixer. I have some decisions to make and will be thinking about you all as I make them.
— Ninja (@Ninja) June 22, 2020
No doubt more will be announced soon in terms of where the likes of Ninja end up so we will keep you posted on further developments.