End Of The Road for Mixer as Microsoft Shuts It Down

On the 22nd July, Mixer will no longer be in service and as from today Mixer partners and streamers will be slowly moving over to Facebook Gaming. All apps and streams for Mixer will redirect you to Facebook Gaming as well once this transition has been completed.

It seems thanks to Phil Spencer when speaking to The Verge that they were struggling to compete with rivals such as Twitch. He stated

We started pretty far behind, in terms of where Mixer’s monthly active viewers were compared to some of the big players out there

I think the Mixer community is really going to benefit from the broad audience that Facebook has through their properties, and the abilities to reach gamers in a very seamless way through the social platform Facebook has.

Phil also took to Twitter with the news and possibly xCloud could be part of the decision long term

So where does that leave partners like Ninja who just signed up exclusively with the platform.  Well the Mixer blog post explained this in a bit more depth.

Partners will be granted partner status with Facebook Gaming, and the platform will honor and match all existing Partner agreements as closely as possible. Mixer Partners will receive an update from Mixer today on how to kickoff the sign-up process.

But even Ninja isn’t sure what route he will take as he posted he has decisions to make.

No doubt more will be announced soon in terms of where the likes of Ninja end up so we will keep you posted on further developments.

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