Fans of the FIFA franchise by EA will know that the series is over. After nearly three decades the franchise is being rebranded into EA Sports FC. However, we know there will be another FIFA game as this was confirmed by the governing body’s president. Ever since December 1993, EA and FIFA have gone together but the parting of the ways wasn’t the most civil with FIFA themselves being described at the time as four letters on the front of a box. This was by the EA Andrew Wilson.
At the time he went on to say his piece
I’m going to be more open… more open than I’ve been with the outside world. We’ve had a great relationship with FIFA over the past 30-odd years. We’ve created billions in value… it’s just huge. We’ve created one of the biggest entertainment properties on the planet. I would argue—and this may be a little biased—that the FIFA brand has more meaning as a video game than it does a governing body of soccer.
Basically, what we get from FIFA in a non-World Cup year is the four letters on the front of the box, in a world where most people don’t even see the box anymore because they buy the game digitally.
So prior to the rebranding, there was no love lost. Fans of the sport for this year don’t have much to go on for a new release this year. EA has opened up on their new rebranded franchise and now we have some new information.
EA Sports FC And What We Know.
The game is now officially EA Sports FC. From the recent tweet from the company, we won’t see more until July.
Though as confirmed by EA, we’ll see it advertised across the sport. So over the next few days they say “football fans will see the new brand identity in the wild for the first time through EA Sports partners, including the Premier League, La Liga, Bundesliga, Serie A, Ligue 1, WSL, NWSL, CONMEBOL and more”. Personally being a huge fan of the sport and the series I’m interested in seeing what the future brings.